GrowthFactor · Onboarding

1Your business

2Your evaluators

3A few last things

About your business

The basics on your brand and how you think about sites today.

Business name *

Primary contact name and email *

Number of employees

Current number of sites

Average Unit Volume (a range is fine)

How many sites do you plan to open next year? (roughly)

Describe your ideal site profile

Population density, income level, proximity to specific landmarks, etc.

Which 2–5 demographic variables do you look at first?

Who are your biggest competitors?

Direct or category, e.g. Coke vs. Pepsi, Alabama vs. Auburn.

Which brands do you consistently want to see the performance of in an area?

Co-tenants or bellwethers you track, e.g. Walmart, Target, Publix.

Any brand-specific nuances you want your evaluators to capture?

Brief your evaluators

A Custom Evaluator is an AI agent that rates every site against your criteria and explains its rating. Write it the way you'd brief a new analyst. The more specific you are, the sharper the ratings. Most teams start with one and add more when they judge different site types differently, like new markets vs. infill.

Not sure where to start?

Themes other brands build their criteria around: market potential · demographic fit · competition · trade-area reach · co-tenancy & anchors · access & visibility · foot traffic · cannibalization of existing stores · brand/retail-tier alignment · trip behavior (commuter, destination, daily-need) · whitespace & growth runway.

A few last things

Quick context on your team and how you work today.

How did you hear about GrowthFactor?

If you use software, which other real-estate software do you use?

Your current tech stack for real estate / site management (select all that apply)

Overall, how efficient is your current site evaluation & deal management?

1 · Not efficient5 · Very efficient

Biggest bottleneck or challenge in your current expansion process?

Why did you choose to become a GrowthFactor customer?

Onboarding received

Thank you, you're all set

Your responses are with the GrowthFactor team. We'll be in touch shortly to kick off your onboarding.

Questions or run into an issue? Email analyst@growthfactor.ai.

Want a copy for your records? .

Stuck on a question or not sure how to answer? Email analyst@growthfactor.ai and we'll help.

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